Lead magnet. Every blogger should know this term and how to produce one. After all, it’s the key to building an email list, and your email list is an important platform element. But how do you create this free gift offered in return for an email address? Today, Jay Artale (@BirdsOAFpress), a digital nomad and […]
3 Key Elements to Building a Blog Audience
Many writers begin blogging for one reason: to build an audience. They need a platform to publish books successfully. But to build a blog audience you need to do more than blog. Today, Jay Artale (@BirdsOAFpress), a digital nomad and full-time writer and blogger, offers a three-step strategy to help you attract an audience for […]
5 Book Marketing Dos and Don’ts to Help You Sell Your Book
You set out to blog a book, and, in the process, you learned how to promote your blog. Now, your book is almost ready for release, and you need to learn how to sell copies. Today Emmanuel Nataf (@EmmanuelNataf), co-founder of Reedsy, provides you with some important dos and don’ts that will help you learn […]
How to Share Your Blog Posts in Facebook Communities
Given that many Facebook communities or groups don’t allow you to promote—and you don’t want to be one of those pushy authors saying “Buy my book!” all the time, how do you best use Facebook for book promotion? Jay Artale (@BirdsOAFpress), a digital nomad and full-time writer and blogger, has the solution. If you have […]
How to Get Better Mileage Out of Your Blog Posts
Wouldn’t you love to get better mileage out of your blog posts? Of course, you would. I bet you typically write a blog post and share it on as many social media sites as possible. That’s it. Nothing more. And then you wonder why you aren’t getting as much traffic or exposure as you’d like. […]
How to Create Brand Loyalty for Your Blogs and Books
To succeed at as a blogger today, you have to think like a business. You have to develop a brand. As you do, you’ll develop brand loyalty, which means your devoted readers pay attention to what you do and say no matter how many other blogs or authors they encounter. In this guest post, Jennifer […]
How to Create a Social Media Marketing Plan for Your Blog
Today bloggers and authors must use social media to market their posts and books. Social media marketing represents an integral part of attracting readers and selling books. In this guest post, Jennifer Brown Banks (@PENPROSPER1) provides the essential elements of any effective social media marketing plan. Plus, several writers add their best social media marketing […]
Five Social Media Strategies to Make Your Book a Bestseller
If you want to create a bestseller, you have to do more than write a good book or a marketable book. You have to promote upon release—and before release. Of course, blogging a book helps promote while you write. But you must use strategies and tools that garner engagement and shares for your posts and […]
How to Market a Book to Millennials
When you market your book, you want to be sure to target those most likely to purchase it. If Millennials (also known as Generation Y) would find your book interesting, you must know where to find and how to get noticed by those born from the early 1980s to around 2000. Today Nick Rojas (@nickarojas), a […]
How to Evaluate the Effectiveness of Your Author Platform
A platform is a necessity whether you write fiction or nonfiction. It provides the foundation for your promotion plan, which you put to use when your book is released. Without a platform, your promotion plan won’t be effective. But how do you know if your author platform has the visibility, reach, authority, or influence in […]
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