The following is an adapted excerpt from How to Blog a Book Revised and Expanded Edition. Here’s a bit of information the book industry doesn’t like to reveal: Books don’t provide a huge source of income. In fact, most authors, with the exception of those who consistently hit the bestseller lists, supplement their book royalties […]
7 Steps to Boosting Your Business as an Expert Author
A book is the best business card you can hand to potential customers and clients. It might as well say, “I’m the expert on this subject,” right on the cover, which is why becoming an author sends people flocking to do business with you. A book serves as an excellent expert platform element for an […]
How to Make Money With Your Blog: Your Own Products
When the time comes to monetize your blog, you can choose to sell other people’s products and services as an affiliate, or you can sell your own books, webinars and teleseminars, courses, memberships sites, and services. Selling your products and services can prove much more profitable and rewarding. However, you can still take advantage of […]
How to Make Money With Your Blog: Affiliate Marketing
At a certain point, you may decide you want to make money with your blog. Monetizing your blog can prove easy if you have a large number of subscribers to your posts or to your email list or a huge amount of traffic each day. However, even with a small following, it’s possible to make […]
11 Ways to Use Your Blog to Become an Expert…FAST!
If you write nonfiction, or if you have the goal of building a business around your book(s) or your blog, you want to develop expert status—assuming you don’t have it already. A blog provides the perfect vehicle for creating authority in your subject area or industry, and this helps you get noticed as well as […]
Do Subscribers Really Matter?
Most bloggers primarily focus on subscribers. One they get traffic to their sites, they want them to subscribe to the blog. But do subscribers really matter? Should this be your primarily focus, especially if you are a published or aspiring author or an author building a business around your book? Not necessarily. Subscribers represent a […]
How to Quit Your Day Job and Start Your Dream Business
When I first developed a presence on the internet, I wanted to accomplish three things: establish myself as an expert, build author platform and build my dream business. I didn’t really know what I was doing. I ended up with two static (html) websites and six blogs. These days, there’s better information out there for […]
How to Turn Your Courses Into (Blogged) Books (Part 2)
Imagine this scenario: You decide to monetize your knowledge and create an online course. You produce the videos, documentation and membership access. In addition to explaining the benefits of the course, your sales page features a picture of you and bio explaining that you are an authority on this particular topic. You mention that you […]
How to Turn Your Courses Into (Blogged) Books (Part 1)
If you are a savvy blogger or blogpreneur, you’ve taken your subject matter and turned it into online courses. Each course is probably made up of a variety of audio or video segments, or modules. You may even have a written component to your offering as well, such as a workbook, homework sheets or handouts. […]
Use Your Blog and Blogged Book to Help Readers Keep Resolutions
Every year 45 percent of American’s make New Year’s resolutions. That’s why the personal growth industry continues to thrive and why self-help and inspirational books sell so well. People seek solutions to the problems they feel hold them back and answers to the questions they have about how to improve their lives. Yet, every year […]