If you use any type of media as a promotional tool for your book or blog or as a way to build your author platform, you can leverage your appearances into material for courses based upon your book. All it takes is some planning on your part and knowledge about how to repurpose these forms […]
Use Your Book as the Foundation of a Coaching and Consulting Business
If your book teaches readers how to do something, such as gives them 10 steps to perfect health, 5 ways to train a dog, 7 meditation practices, or 5 rules for better business negotiation, you can take your book content and turn it into consulting services and coaching programs. A book provides a sound foundation […]
How to Use a Membership Site to Deliver a Book-Based Course
If you choose to use a membership site to create and deliver a course based on your book, use all the same principles you’ve learned in previous posts, such as with password-protected pages on your blog or with an email autoresponder system. The same concepts apply, and you provide the same types of content, such […]
5 Reasons to Offer Your Online Courses Through a Membership Site
In my last post, I discussed a variety of ways to create an online course from your book. Today, I’d like to explain why I think the best way to deliver them with a membership site. 1. Automation First, and foremost, membership sites are automated. This means much of the work is done for you. […]
How to Turn Book-Based Webinars and Teleseminars into Online Courses
If you know how to produce teleseminars and webinars based upon your book, you now find yourself in the perfect position to take the next step: creating online courses. Online courses can prove a phenomenal way to build a business around your book. They are easy to create once you know the system for extracting […]
How (and Why) to Turn Your Book Into Teleseminars and Webinars
A great way for an author to build a business around a book is to turn the book into teleseminars and webinars. If you can turn the chapters of your book into a talk, speech, workshop, or class, you can turn it into a teleseminar or webinar. That means you explode the number of opportunities […]
How Authors Can Turn Their Books into Workshops and Classes
If you are willing to go from author to speaker, a whole new world of opportunities opens up to you. Additionally, your ability to earn money increase as well. Since most chapters of your book can be turned into speeches, talks or lectures, which you can present to group of all sizes and types, you […]
How to Use Your Book to Start a Speaking Career
Once you’ve written a nonfiction book, you can easily begin your career not only as an author but as an expert speaker. Although novelists may think they are relegated to doing “readings,” any author can develop a speaking career based upon a book. How to Turn Your Nonfiction Book Into Numerous Talks While not every […]
Your Book Forms the Foundation of Your Business
Consider your book the foundation of a business. When you decide to write and publish a book, you go into business—no matter how you publish that book. You enter the publishing business, which is the business of selling books. As I said earlier, though, most authors don’t make the majority of their money selling books. […]
Why You Should Build a Business Around Your Book
It doesn’t really matter how or why you started writing your book or how you published it or plan to publish it. Maybe you just had an idea you wanted to express. Possibly you had a business you wanted to get off the ground. Or maybe you had a cause you wanted to promote. If […]