It’s one thing to get readers to your site. It’s quite another to get them to engage with your content—to read it, share it, and comment on it. Today freelance writer Beth Bauer (@JourneyofBethB) provides several options for increasing reader engagement with your blog. Are you wondering how to increase reader engagement with your posts? […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]