A free blog may seem a great way to get started as a blogger. And these “hosted” sites can suffice for a while. Eventually, though, you will want more, and you’ll only get that with a “self-hosted” site. In today’s post, freelance writer Beth Bauer (@JourneyofBethB) explains why you do, indeed, want to pay for […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]