A blog provides a useful tool for authors, especially nonfiction authors. Not only does it help you become discoverable to potential readers (which means buyers), it also supports your efforts to become an expert in your subject area. If you are a coach, professional speaker, healer, or entrepreneur—or you own any type of business—you can […]
Why You Shouldn’t Feel Badly about Unsubscribes
Despite all the advice that says I shouldn’t care what others think about me, I do. That’s why I used to hate it when anyone unsubscribed from my email list. I still don’t like it, but these days I don’t worry about it. I also don’t take it personally, and neither should you. I’m not […]
How to Make Money With Your Blog: Your Own Products
When the time comes to monetize your blog, you can choose to sell other people’s products and services as an affiliate, or you can sell your own books, webinars and teleseminars, courses, memberships sites, and services. Selling your products and services can prove much more profitable and rewarding. However, you can still take advantage of […]
How to Make Money With Your Blog: Affiliate Marketing
At a certain point, you may decide you want to make money with your blog. Monetizing your blog can prove easy if you have a large number of subscribers to your posts or to your email list or a huge amount of traffic each day. However, even with a small following, it’s possible to make […]
6 Reasons Bloggers Land More Paid Writing Gigs
Writers don’t like to write for free. I know this. I’m trained as a magazine journalist. One of the first lessons I learned in journalism school was, “Don’t ever write a word unless you know you will get paid.” Yet, I’m a blogger. Bloggers blog for free not only on their own sites but on […]
Use Your Book as the Foundation of a Coaching and Consulting Business
If your book teaches readers how to do something, such as gives them 10 steps to perfect health, 5 ways to train a dog, 7 meditation practices, or 5 rules for better business negotiation, you can take your book content and turn it into consulting services and coaching programs. A book provides a sound foundation […]
5 Reasons to Offer Your Online Courses Through a Membership Site
In my last post, I discussed a variety of ways to create an online course from your book. Today, I’d like to explain why I think the best way to deliver them with a membership site. 1. Automation First, and foremost, membership sites are automated. This means much of the work is done for you. […]
How to Turn Book-Based Webinars and Teleseminars into Online Courses
If you know how to produce teleseminars and webinars based upon your book, you now find yourself in the perfect position to take the next step: creating online courses. Online courses can prove a phenomenal way to build a business around your book. They are easy to create once you know the system for extracting […]
What Do You Want to Do After You Blog Your Book?
Let’s say you have taken my advice and decided to blog your book—and you succeed in doing so. Maybe you self-publish or your blog becomes so successful that you are discovered by a publisher. Is that it? Are you done? Finished? Caput? I’ve said it before: You have to pick your blogged book topic carefully […]
7 Ways to Prevent Your Blog from Failing
Last week I spent a few minutes responding to an interesting query by Mary Jaksch of writetodone.com and A-list Blogging.net, about what makes blogs fail. I often hear from my clients and students—both book bloggers and general bloggers—that they can’t keep up with their blogs, or they have basically stopped blogging. They might post once […]