If you write nonfiction, or if you have the goal of building a business around your book(s) or your blog, you want to develop expert status—assuming you don’t have it already. A blog provides the perfect vehicle for creating authority in your subject area or industry, and this helps you get noticed as well as […]
How Authors Can Use Listmania to Promote Their Books
By Scott Lorenz (@aBookPublicist) Authors are always looking for low cost and easy ways to promote their books and I think you’ll appreciate this tip from Scott Lorenz. As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of […]
Make More Money as Multiple-Book Author
Are you patting yourself on the back for producing your first eBook—or even for coming up with your first book idea and for setting the goal of blogging it and publishing it in the near future? Guess what? The majority of authors don’t make any “real” money until they’ve published at least three books! Hybrid […]
Can You Blog a Book and Use the Amazon KDP and KDP Select Programs?
In November 2012 I wrote a post about publishing your blogged book as a Kindle ebook. It only referenced the Kindle Direct Publishing (KDP) program, not the KDP Select program. At this time, I’d like to update that information since I get asked about this often. Also, it has ramifications for your blogged book. Additionally, […]
How to Turn Your Courses Into (Blogged) Books (Part 2)
Imagine this scenario: You decide to monetize your knowledge and create an online course. You produce the videos, documentation and membership access. In addition to explaining the benefits of the course, your sales page features a picture of you and bio explaining that you are an authority on this particular topic. You mention that you […]
How to Leverage Media Appearances into Book-Based Courses
If you use any type of media as a promotional tool for your book or blog or as a way to build your author platform, you can leverage your appearances into material for courses based upon your book. All it takes is some planning on your part and knowledge about how to repurpose these forms […]
How to Use a Membership Site to Deliver a Book-Based Course
If you choose to use a membership site to create and deliver a course based on your book, use all the same principles you’ve learned in previous posts, such as with password-protected pages on your blog or with an email autoresponder system. The same concepts apply, and you provide the same types of content, such […]
5 Reasons to Offer Your Online Courses Through a Membership Site
In my last post, I discussed a variety of ways to create an online course from your book. Today, I’d like to explain why I think the best way to deliver them with a membership site. 1. Automation First, and foremost, membership sites are automated. This means much of the work is done for you. […]
How to Turn Book-Based Webinars and Teleseminars into Online Courses
If you know how to produce teleseminars and webinars based upon your book, you now find yourself in the perfect position to take the next step: creating online courses. Online courses can prove a phenomenal way to build a business around your book. They are easy to create once you know the system for extracting […]
How (and Why) to Turn Your Book Into Teleseminars and Webinars
A great way for an author to build a business around a book is to turn the book into teleseminars and webinars. If you can turn the chapters of your book into a talk, speech, workshop, or class, you can turn it into a teleseminar or webinar. That means you explode the number of opportunities […]
