Knowing when and how to use Calls to Action (CTAs) can mean the difference between a successful or unsuccessful blog and book. Today Nick Rojas (@nickarojas), a start-up and online marketing consultant, explains the essentials of using CTAs to improve conversions on the social media sites you use. Is your use of social media driving readers, […]
3 Steps to Creating an Information Product from Your Blog
The following is an adapted excerpt from How to Blog a Book Revised and Expanded Edition. Here’s a bit of information the book industry doesn’t like to reveal: Books don’t provide a huge source of income. In fact, most authors, with the exception of those who consistently hit the bestseller lists, supplement their book royalties […]
4-Part Strategy for Creating a Career as a Bestselling Author
I’ve devoted much of my career to helping aspiring authors become published authors. More than that, it’s my desire to help them become successful published authors. I understand how hard it can be to achieve that dream. It took me ten years to land my first traditional publishing deal. I self-published a few books in […]
Why You Shouldn’t Feel Badly about Unsubscribes
Despite all the advice that says I shouldn’t care what others think about me, I do. That’s why I used to hate it when anyone unsubscribed from my email list. I still don’t like it, but these days I don’t worry about it. I also don’t take it personally, and neither should you. I’m not […]
How to Make Money With Your Blog: Affiliate Marketing
At a certain point, you may decide you want to make money with your blog. Monetizing your blog can prove easy if you have a large number of subscribers to your posts or to your email list or a huge amount of traffic each day. However, even with a small following, it’s possible to make […]
11 Ways to Use Your Blog to Become an Expert…FAST!
If you write nonfiction, or if you have the goal of building a business around your book(s) or your blog, you want to develop expert status—assuming you don’t have it already. A blog provides the perfect vehicle for creating authority in your subject area or industry, and this helps you get noticed as well as […]
How Authors Can Use Listmania to Promote Their Books
By Scott Lorenz (@aBookPublicist) Authors are always looking for low cost and easy ways to promote their books and I think you’ll appreciate this tip from Scott Lorenz. As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of […]
Make More Money as Multiple-Book Author
Are you patting yourself on the back for producing your first eBook—or even for coming up with your first book idea and for setting the goal of blogging it and publishing it in the near future? Guess what? The majority of authors don’t make any “real” money until they’ve published at least three books! Hybrid […]
Can You Blog a Book and Use the Amazon KDP and KDP Select Programs?
In November 2012 I wrote a post about publishing your blogged book as a Kindle ebook. It only referenced the Kindle Direct Publishing (KDP) program, not the KDP Select program. At this time, I’d like to update that information since I get asked about this often. Also, it has ramifications for your blogged book. Additionally, […]
How to Turn Your Courses Into (Blogged) Books (Part 2)
Imagine this scenario: You decide to monetize your knowledge and create an online course. You produce the videos, documentation and membership access. In addition to explaining the benefits of the course, your sales page features a picture of you and bio explaining that you are an authority on this particular topic. You mention that you […]
