By Scott Lorenz (@aBookPublicist) Authors are always looking for low cost and easy ways to promote their books and I think you’ll appreciate this tip from Scott Lorenz. As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of […]
Using Video to Drive Traffic to Your Blogged Book
An increasingly popular way to drive traffic to blogs these days involves video. YouTube has become a huge source of information and entertainment. You may find that by posting videos to YouTube you can drive enormous amounts of traffic to your blogged book. Most computers, especially laptops, have video capability, and flip cameras are pretty […]
Creating a Platform for You and Your Book
The publishing world has changed dramatically over the last decade. No longer can you simply present an agent or a publisher with a good idea and good writing and expect to get a contract in return. You must prove that you already have people ready and waiting to purchase your book as soon as it […]
Promotion: This Means Getting Social
For a blogged book, promotion means, “What are you going to do to tell the cyber world your blog exists?” How will you sell your blog? This is where you add your social hat to your business hat, because to gain readers you must promote yourself and your blog via social networking. Otherwise, how will […]
How to Begin Blogging Your Book: Start with a Business Plan or Book Proposal (part 5)
Now that you have a pretty good sense about your book’s theme and what you want to write about, we are going to get serious. Really serious. Yesterday was just a taste of what’s to come… As I mentioned, everyone who wants to write a book—blogged or otherwise—needs to go through the proposal process. You […]
Why Blog a Book? To Test Market Your Idea (Part 5)
Every good business person knows the value of test marketing a product before investing a ton of money into mass production and distribution. Value exists in test marketing a book as well, and a blogged book represents an extremely effective and cheap way to test market a book idea. My literary agent once told me […]
Why Blog a Book? You Get Exposure and Build “Platform” (Part 2)
You Get Exposure and Build “Platform” Many writers enjoy spending time alone in their “lonely garret” with only the company of a hot cup of coffee or tea and a computer (or a pad of paper and pencil). In fact, that’s what most writer’s like best. To become a published nonfiction author, however, you […]